This lounge chair is designed as part of a large school project, which ended up with a collection of 3 designs. The assignment was to design a furniture collection to a brandnew furniture company. The company had no designs done, and needed both an entire furniture collection as well as brand identity. They had both some ideas, expectations and requirements to the company identity and the furniture collection. They required that everything was mainly made of wood, and that the style and quality of the products was high-end.
The lounge chair mimics a tree – A side look view of the chair resembles half a tree, with the legs towering up and the back growing into a tree crown. The idea of this chair was also to try and challenge the perception of what wood could handle strength-wise, with the almost floating backrest.
The complete project won the “best marketing & visual identity”